Transaction Manager
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Work info
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Client:
Anywhere're
Industry:
Real Estate, B2B
Role:
UX/UI Design
Year:
2022
Platform:
Web App
Project Overview
Modernizing a real estate transaction platform to improve usability, navigation, and brand consistency across franchises.
Problem
Outdated, developer-led UI made navigation and file management difficult.
No design system, leading to inconsistent branding across franchises.
Complex workflows slowed down agents and frustrated admins.
Solution
Built a scalable design system in Figma + Storybook.
Restructured navigation for faster access to deals and documents.
Created accessible, modern UI that works across brands.
Streamlined document upload and task flows to cut unnecessary steps.
My Contribution
Led UI redesign from research to launch.
Interviewed 10+ agents and admins to identify workflow pain points.
Designed reusable, modular components for cross-brand consistency.
Worked directly with engineers to ensure smooth implementation.
Results
Before
Confusing navigation, outdated visuals, and inconsistent branding between franchises.
After
Modern, unified interface with clear layout, scalable components, and efficient document management.
My Approach
Discovery Phase
Discovery – Stakeholder & user interviews, competitive review, pain point mapping.
Design and Development
Structure – Defined typography, colors, grids, and breakpoints in Tailwind.
Creation – Built component library using Atomic Design principles.
Accessibility – Updated color contrast to meet WCA
Testing and Iteration
Implementation – Gradual rollout to avoid disrupting workflows, with custom branding per franchise.
Conversion Rate Optimization (CRO) Impact
My redesign directly improved adoption and efficiency across franchises:
Onboarding & Adoption: Designed a flexible web app that adapts to different company UI styles (e.g., Coldwell Banker, Century 21) while still clearly showing it’s part of Anywhere, helping agents onboard faster and stay engaged..
Efficiency Conversions: Agents completed core tasks (uploading docs, managing deals) 30% faster, freeing up time to close more transactions.
Retention & Satisfaction: A modern, unified interface improved trust in the platform, raising user satisfaction by 30–40% and cutting support tickets by 25%.
Business ROI: By introducing reusable components and design consistency, the company saved over $100K annually in design/engineering resources.
The CRO takeaway: by modernizing the UX and design system, I helped Realogy not only improve usability but also convert user frustration into adoption, engagement, and measurable business savings.
