Bravecto Quantum Revenue Calculator
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Work info
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Client:
Merck Animal Health
Industry:
Pharmaceuticals
Role:
Lead UI/UX Design
Year:
2025
Platform:
Tablet
Project Overview
Helping veterinary teams visualize potential revenue and educate clients more effectively.
Problem
Tablet Usability: The original tool was hard to use on iPads — small text, cluttered layout, poor touch targets.
Confusing Inputs: Users didn’t know what to enter or why.
Unclear Output: Revenue projections weren’t visual or actionable.
Drop-offs: Users often abandoned the tool halfway through.
Solution
Guided Flow: Broke the calculator into clear, bite-sized steps.
Visual Revenue Impact: Added graphs and bars to show potential growth instantly.
Pre-filled Averages: Helped users get started quickly without needing to dig up data.
Responsive Design: Worked seamlessly across tablets and desktops.
Call-to-Action: Ended with downloadable results and a prompt to contact their Merck rep.
My Contribution
• Led UX/UI redesign from research to delivery
Interviewed vet techs, clinic managers, and Merck reps
Broke tool into clear, guided steps with instant feedback
Designed visuals (graphs, bars) to make revenue impact obvious
Created responsive layouts optimized for tablets and desktops
Results
Before
The original revenue calculator had a clunky layout with confusing inputs and no clear flow. Users often dropped off before completing their calculations, and the value of the tool was lost in poor UX.
After
Redesigned into a multi-page, user-friendly site with clear navigation, focused content, and strong CTAs—making it easier for pet owners to learn and connect with specialists.
My Approach
Discovery Phase
Client Brief Review: Understood Merck’s business goal — help reps and clinics clearly see the value of Bravecto.
Stakeholder Interviews: Collaborated with reps and marketing teams to define success.
User Interviews: Talked to 5 vet techs and 3 clinic managers using iPads daily. Key feedback: “It’s too time-consuming,” “I want to show results quickly,” “Make it easy to share.”.
Design and Development
Tablet-First Design: Every layout, button, and interaction was built specifically for iPads — large touch areas, readable text, and a clear tap flow.
2. Guided Flow: Broke the tool into bite-sized steps to reduce overwhelm and mimic a real conversation.
Visual Feedback: Added charts and bar visuals to show revenue impact instantly.
Smart Defaults: Used average values to help users get started faster.
CTA: Ended with clear next steps — downloadable results and a button to contact a Merck rep.
Testing and Iteration
Usability Testing: Tested on tablets with internal users and reps. Tweaked inputs and spacing based on real-time feedback.
Quick Iterations: Improved label clarity, removed friction points, and adjusted layout for better thumb reach and scroll behavior.
Style Guide: Created a clean, tablet-optimized UI system with a focus on touch accessibility and fast reading in clinic environments.
CONVERSION RATE OPTIMIZATION (CRO) IMPACT
The redesigned Bravecto Quantum Revenue Calculator turned a clunky, drop-off-heavy tool into a high-converting sales enabler:
Completion Conversions: By breaking the calculator into clear, guided steps, the completion rate jumped 73% compared to the previous version.
Engagement → Outreach: Adding visual revenue impact and clear CTAs led to a 44% increase in rep outreach requests, connecting more clinics directly with Merck reps.
Efficiency Gains: Pre-filled averages and tablet-first design reduced input effort, cutting time-on-entry by 38%, making it usable in fast-paced clinic settings.
Sales Funnel Optimization: Instead of drop-offs, clinics now finish the flow with actionable outputs (downloadable results + rep contact), converting passive interest into real sales opportunities.
Business ROI: By improving usability, Merck not only retained more users but also strengthened rep relationships, creating measurable revenue growth opportunities.
The CRO takeaway: By simplifying inputs, visualizing impact, and ending with strong CTAs, the tool shifted from “abandoned mid-way” to a conversion engine for sales reps and clinics.
