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PetsGetAllergies.com

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Work info

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Client:

Stallergenes Greer

Industry:

Healthcare

Role:

Lead UI/UX Design

Year:

2025

Platform:

Desktop, Tablet & Mobile

Project Overview

PetsGetAllergies.com was an educational site about pet allergy symptoms and treatment, but the original version was hard to use, non-responsive, and didn’t guide users toward the key action (finding a vet or learning about allergen immunotherapy).

Goal

Make the site easy to navigate on any device and increase user engagement and conversions (people using the “Find a Vet” tool or reading about allergen-specific immunotherapy).

Target metrics:

Improve engagement
Increase conversion rate
Reduce bounce rate

Constraints

Original single-page layout with poor structure
No mobile support
Medical content that needed clear, simple language
No analytics baseline, so decisions based partly on user interviews

Options Considered

Option A: Keep single-page, add anchors.
Drawback: Still heavy scrolling, poor mobile feel.
Option B (chosen): Multi-page design with clear paths for core tasks.
Drawback: Bigger structural change, longer dev time.
Option C: Focus only on visuals/UI polish.
Drawback: Doesn’t fix usability or guidance issues.

Decision

We chose Option B because structure and find-ability were the biggest blockers. Rebuilding the IA and breaking content into task-focused pages would make it easier for users to learn and act.

My Contribution

Ran interviews with stakeholders and users
Built sitemap, wireframes, UI kit
Designed responsive layouts for all screen sizes
Defined content strategy with interactive elements
Led UX and UI design end-to-end

Results

Increase in user engagement

Increase in conversion 40%

Faster navigation

Reduction in Bounce Rate

Before

One-page, scroll-heavy site. poor navigation, no mobile optimization, and low engagement. users couldn’t easily learn about pet allergies or take action.

After

Multi-page, responsive site with clear navigation, interactive content (quizzes, blogs), and dedicated sections on Allergen Specific Immunotherapy (ASIT).

My Approach

Discovery Phase

Stakeholder interviews to align business goals
User interviews with pet owners to understand confusion points

Design and Development

New sitemap with separated paths (dogs, cats, basics, ASIT info, vet finder)
Content audit to remove clutter
Responsive UI components designed in Figma
Interactive quiz, glossary, and blog pieces added

Testing and Iteration

Low- and mid-fidelity wireframes tested for clarity
Iterated based on feedback
Created mobile-first style guide

Validation

Usability tests with pet owners and stakeholder reviews confirmed the updated flows were easier to navigate and understand. Text was simplified to address common mental models around pet allergy symptoms and treatment.

Human Insight

Pet owners felt overwhelmed by dense medical text and uncertain about next steps. A simple, structured path and clear CTAs helped reduce anxiety and keep them moving toward meaningful action.

Outcome / Impact:

Improved engagement and reduced bounce rate with multi-page, responsive layouts.
Faster, simpler navigation across desktop, tablet, and mobile.
Enhanced user understanding with simplified medical content and interactive tools (quizzes, glossary, blogs).
UX redesign and rebranding made it easier for users to find information and take meaningful action.
Increased conversions by 40% through clearer paths to “Find a Vet” and ASIT content.