PetsGetAllergies.com
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Work info
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Client:
Stallergenes Greer
Industry:
Healthcare
Role:
Lead UI/UX Design
Year:
2025
Platform:
Desktop, Tablet & Mobile
Project Overview
Designing an educational, responsive website to help pet owners identify allergy symptoms and connect with veterinary dermatologists.
Problem
Hard-to-navigate layout: the original single-page design was long, cluttered, and lacked structure.
No mobile support: the site wasn’t responsive, which created major issues on mobile devices.
Low engagement: users weren’t connecting with the content or moving toward next steps.
Low awareness of asit: most pet owners didn’t understand the treatment or its benefits.
Solution
Enhanced Navigation: A multi-page layout for easier access to allergy-related content.
Mobile Optimization: A fully responsive design for seamless browsing on all devices.
Boosted Engagement: Interactive content like quizzes and informative blogs to keep users engaged.
ASIT Awareness: Clear promotion of Allergen Specific Immunotherapy with dedicated sections to educate users on its long-term benefits.
My Contribution
Led UX/UI design from research to final build
Conducted stakeholder + pet owner interviews to shape content strategy
Created sitemap, wireframes, and responsive UI
Built style guide for consistency across devices
Designed interactive elements to improve engagement
Results
Before
One-page, scroll-heavy site. poor navigation, no mobile optimization, and low engagement. users couldn’t easily learn about pet allergies or take action.
After
Multi-page, responsive site with clear navigation, interactive content (quizzes, blogs), and dedicated sections on Allergen Specific Immunotherapy (ASIT).
My Approach
Discovery Phase
Stakeholder Interviews: Collaborated with the Stallergenes Greer team to align on business goals — build trust, educate users, and increase ASIT awareness.
User Interviews: Talked with pet owners to understand their mindset when researching pet allergies. Key needs: simple content, clear next steps, and confidence in seeking treatment.
Insights: Users were overwhelmed by medical terms and wanted quick, clear answers they could act on.
Design and Development
Sitemap & IA: Built a clean, multi-page structure with separate paths for dogs and cats, allergy basics, testing, ASIT info, and a “Find a Vet” tool.
Content Audit: Removed outdated or redundant info, focused on clarity and educational value.
Interactive Features: Added a quiz, glossary, and engaging blog to keep users on-site and learning.
UI Design: Created a friendly, clean visual style with strong CTAs and illustrations to break up text. 5. Responsive Design: Built for desktop, tablet, and mobile — optimized for performance and readability on all devices.
Testing and Iteration
Wireframes & Prototypes: Mapped out flows and tested early-stage designs for clarity and usability.
User Testing: Collected feedback from both internal stakeholders and pet owners to validate layout, content, and interactions.
UI Style Guide: Developed a scalable, mobile-first system to keep the site visually consistent and easy to maintain.
Conversion rate optimization (CRO) impact
The redesign transformed petsgetallergies.com from a static info page into an interactive, conversion-focused platform:
Navigation → engagement: moving from a single scroll-heavy page to a structured multi-page layout boosted user engagement by 35%.
Mobile optimization → reach: a fully responsive design increased accessibility, helping more pet owners complete their journey on any device.
Education → conversions: clearer explanations of allergy symptoms and asit benefits guided users toward action, resulting in a 40% increase in conversions (e.g., “find a vet” tool usage).
Clarity → retention: simplified content and interactive features cut the bounce rate by 50%, keeping users on the site longer.
Business roi: by making asit more approachable and trusted, stallergenes greer positioned itself as the go-to authority for pet allergy treatment.
The CRO takeaway: a user-friendly, mobile-first design not only educated pet owners but also converted their curiosity into meaningful next steps, connecting with veterinarians and learning about asit.
