Transaction Manager

Modernizing a real estate transaction platform to improve usability, navigation, and brand consistency across franchises.

User satisfaction

+30-40%

Faster task completion

30%

30%

Fewer support tickets

25%

25%

Annual savings through design efficiency

$100K

$100K

CLIENT

Realogy –

Coldwell Banker,

Century 21,

Better Homes & Gardens,

ERA,

Sotheby’s

ROLE

UX/UI Designer

PLATFORM

Web App

PROBLEM

  1. Outdated, developer-led UI made navigation and file management difficult.

  2. No design system, leading to inconsistent branding across franchises.

  3. Complex workflows slowed down agents and frustrated admins.

SOLUTION

  1. Built a scalable design system in Figma + Storybook.

  2. Restructured navigation for faster access to deals and documents.

  3. Created accessible, modern UI that works across brands.

  4. Streamlined document upload and task flows to cut unnecessary steps.

MY CONTRIBUTION

• Led UI redesign from research to launch.

  • Interviewed 10+ agents and admins to identify workflow pain points.

  • Designed reusable, modular components for cross-brand consistency.

  • Worked directly with engineers to ensure smooth implementation.

BEFORE

Confusing navigation, outdated visuals, and inconsistent branding between franchises.

AFTER

Modern, unified interface with clear layout, scalable components, and efficient document management.

MY APROACH

1. Discovery – Stakeholder & user interviews, competitive review, pain point mapping.
2. Structure – Defined typography, colors, grids, and breakpoints in Tailwind.
3. Creation – Built component library using Atomic Design principles.
4. Accessibility – Updated color contrast to meet WCAG AA.
5. Implementation – Gradual rollout to avoid disrupting workflows, with custom branding per franchise.

CONVERSION RATE OPTIMIZATION (CRO) IMPACT

My redesign directly improved adoption and efficiency across franchises:


  • Onboarding & Adoption: Clearer navigation and streamlined flows reduced the learning curve, leading to higher agent engagement and faster onboarding.

  • Efficiency Conversions: Agents completed core tasks (uploading docs, managing deals) 30% faster, freeing up time to close more transactions.

  • Retention & Satisfaction: A modern, unified interface improved trust in the platform, raising user satisfaction by 30–40% and cutting support tickets by 25%.

  • Business ROI: By introducing reusable components and design consistency, the company saved over $100K annually in design/engineering resources.


The CRO takeaway: by modernizing the UX and design system, I helped Realogy not only improve usability but also convert user frustration into adoption, engagement, and measurable business savings.