PetsGetAllergies.com

Designing an educational, responsive website to help pet owners identify allergy symptoms and connect with veterinary dermatologists.

CLIENT

Stallergenes

Greer

ROLE

UX/UI Designer

PLATFORM

Desktop,

Tablet

& Mobile

PROBLEM

  1. Hard-to-Navigate Layout: The original single-page design was long, cluttered, and lacked structure.

  2. No Mobile Support: The site wasn’t responsive, which created major issues on mobile devices.

  3. Low Engagement: Users weren’t connecting with the content or moving toward next steps.

  4. Low Awareness of ASIT: Most pet owners didn’t understand the treatment or its benefits.

SOLUTION

1. Enhanced Navigation: A multi-page layout for easier access to allergy-related content.

  1. Mobile Optimization: A fully responsive design for seamless browsing on all devices.

  2. Boosted Engagement: Interactive content like quizzes and informative blogs to keep users engaged.

  3. ASIT Awareness: Clear promotion of Allergen Specific Immunotherapy with dedicated sections to educate users on its long-term benefits.

MY CONTRIBUTION

• Led UX/UI design from research to final build

  • Conducted stakeholder + pet owner interviews to shape content strategy

  • Created sitemap, wireframes, and responsive UI

  • Built style guide for consistency across devices

  • Designed interactive elements to improve engagement

Increase in User engagement

35%

Increase in conversion

40%

Reduction in Bounce Rate

50%

BEFORE

One-page, scroll-heavy site. Poor navigation, no mobile optimization, and low engagement. Users couldn’t easily learn about pet allergies or take action.

AFTER

Multi-page, responsive site with clear navigation, interactive content (quizzes, blogs), and dedicated sections on Allergen Specific Immunotherapy (ASIT).

MY APROACH

Discovery Phase

  • Stakeholder Interviews: Collaborated with the Stallergenes Greer team to align on business goals — build trust, educate users, and increase ASIT awareness.

  • User Interviews: Talked with pet owners to understand their mindset when researching pet allergies. Key needs: simple content, clear next steps, and confidence in seeking treatment.

  • Insights: Users were overwhelmed by medical terms and wanted quick, clear answers they could act on.

  1. Design and Development

  • Sitemap & IA: Built a clean, multi-page structure with separate paths for dogs and cats, allergy basics, testing, ASIT info, and a “Find a Vet” tool.

  • Content Audit: Removed outdated or redundant info, focused on clarity and educational value.

  • Interactive Features: Added a quiz, glossary, and engaging blog to keep users on-site and learning.

  • UI Design: Created a friendly, clean visual style with strong CTAs and illustrations to break up text.

  • Responsive Design: Built for desktop, tablet, and mobile — optimized for performance and readability on all devices.

  1. Testing and Iteration

  • Wireframes & Prototypes: Mapped out flows and tested early-stage designs for clarity and usability.

  • User Testing: Collected feedback from both internal stakeholders and pet owners to validate layout, content, and interactions.

  • UI Style Guide: Developed a scalable, mobile-first system to keep the site visually consistent and easy to maintain.

WHAT I'D DO DIFFERENTLY

• Introduce a “symptom checker” tool earlier in the project
• Add more post-launch surveys to measure ASIT awareness directly